![]() In addition, in contrast to the movement towards “mobile-first” design, the entire Alaska Airlines project was dictated by an “extremes-first” approach. ![]() The team decided that if they could get the process right for this one use case, they would have a solid baseline to start from. Rather than designing based on edge cases and all the flows associated with them, the Work & Co team, working collaboratively with the Alaska Airlines team, focused on one core use case: a single traveler buying a round-trip ticket. “The beautiful part of the entire process is that we were able to focus on the one thing that mattered the most – not just from a business standpoint but from a user standpoint,” said Felipe Memoria, Founding Partner of the agency. This is the story of how collaborative design helped push Alaska Airlines to a successful IPO.ĭuring all stages of the project, one clear goal guided everything: sell more tickets. We spoke with Felipe Memoria, Work & Co’s Founding Partner, about one of the agency’s most popular projects. The results of their collaboration?īottom-line results and awards for the first ever responsive airline website, and explosive growth for Work & Co, now a team of more than 100 who still work with Alaska Airlines. The best practices still ring true today.Īlaska Airlines chose to partner with Work & Co, a new company of fewer than a dozen people at the time. You’ll see every detail and decision that lead to one of the most influential web projects in the past couple years. ![]() We’ll dive deep into the design and launch of the world’s first responsive airline site. Today, we’ll take a quick trip through time to 2014. Responsive design is now the industry standard for web design. UX Case Study: The World’s First Responsive Airline Websiteīy Jerry Cao on 21st July, 2016 Updated on 22nd April, 2020
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